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Thursday, May 17, 2012
24

Doha Bank Receives Prestigious Asia’s Best Brand

Doha Bank has been awarded as the Asia's Best Brand by CMO Council, a global council for CMOs based in USA along with Brand Channel, the strategic partners for the CMO Asia award. This award was conferred to Doha Bank for its excellence in branding & marketing and the objective of the award is to recognise the organisations, Chief Marketing Officers and professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing. The award function was represented by the global brands such as Coca cola, Adidas, HP, GE, Microsoft, HSBC to name a few. Mr.Danovan Neale, Executive Director of CMO Council presented the award to Mr.R.Seetharaman, CEO, Doha Bank in this well attended function on 22nd July, 2011 at SUNTEC Singapore International Convention and Exhibition centre, Singapore

Mr. R. Seetharaman, while expressing his elation said, “Maintaining the Brand Equity is the key role of today’s CEO and Brand strategy is also most critical step in planning. Doha Bank and its team always strive to protect and build its Brand. The Bank has been completely transformed into a dynamic entity with strong values and a customer-centric approach. This award emphasizes Doha Bank’s Brand in the Middle East and Asia Region. This award is in recognition of Doha Bank’s customer-driven initiatives, continuous innovation, participative leadership and its involvement in social causes which has witnessed the introduction of new and innovative products even in tough market conditions during the global financial meltdown.”

 

Mr. R. Seetharman said” This award highlight the Bank’s progressive outlook, and commitment to be a one- stop financial services hub to its ever expanding global customer base. Time and again, Doha Bank has proven to outperform in various geographies, across customer segments and under stringent market challenges. The Banks operating efficiency, asset allocation model, unique international strategy combined with a seamless execution, ensure that the Bank continues to stay a cut above the rest”

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