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Priority Banking has recently witnessed an exponential expansion and hence became a strategic preference for banks focused on growth and sustainability. At present, comprehensive visionary initiatives are predestined to suit the growing economic demands and elite customers’ requirements.
Equally, Doha Bank has pronounced the inauguration of Al Riyada, a full fledge of exclusively tailored banking services premeditated to the unique financial objectives and expectations of clients.
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Announcing the service, Mr. R. Seetharaman, Doha Bank Group CEO commented: “Al Riyada will bestow personalized banking services in alignment to the exacting standards for pioneers. Al Riyada allots around the clock, a dedicated Relationship Manager for clients and rewards them with priority and concessions even when it comes to the slightest facet of servicing such as waiting in queue, valet parking and discounts. Hence, the highest level of reliability and confidentiality is uniformly wrapped up with exclusive treatment ordained by looking after clients accounts and guiding them in every financial decision.”
“No doubt the latest global financial crisis has impacted priority banking worldwide, but as far as local banks are concerned, the respected strong regulatory authorities and the valued fast and decisive actions by Central Banks locally and in the region have promoted a positive feeling of confidence and a higher poise and trust for the local and regional banks. In fact, banks are heavily competing to acquire and retain elite customers. The new banking environment is about differentiation with an augmented accessibility and choice, but personalization of services remains the leverage for the pursuit of success in servicing elite clients.” He added.
“Al Riyada is comparable in its designation to other banks, but is different in its core value. Al Riyada is designed to deliver an exceptional customer experience and at its heart sincerity and conviction in delivering ease and transparency to clients. In fact, we have recruited highly qualified staff capable of delivering an exquisite service to our existing and new Doha Bank customers,” said Mr. Nabil Tabbara, Executive Manager – Retail Banking Department.
Tabbara Added: “Our enthusiastic team of professionals will strive to manage all customer transactions and cater to their individualistic financial requirements in a tranquil and pleasing environment at Al Riyada centers and with eventual efficiency. Al Riyada is banking at ease and convenience, founded on the profound understanding of customers’ unique needs and in offering customized services.”
Mr. Khaled Jassim Al-Jaber explained: “Priority banking is geared towards an elite core of high net worth clients who obviously are sound to afford personal investment advisors. Well, Doha Bank’s mind-set at Al Riyada is unbiased and professional advice is offered, at no supplementary charge. At Al Riyada, we capitalize on servicing clients who have a strong attachment based on trust, respect and ultimately loyalty for the bank. We are geared to maximize clients’ returns, but we are espousing capital preservation oriented strategies with undoubtedly less risk disclosure. However, personalized services also are determined by the clients’ individualistic needs and preferences”.
Describing the operational aspect, Mrs. Rim El Hajjeh, Head of Al Riyada Unit articulated:” We are attentive to the surroundings necessary in recognizing the privileged status of Al Riyada clients. So, we have plans for expanding the number of centers dedicated for this service. As a matter of fact, Al Riyada will be head quartered at Doha Bank tower starting February 2011 and will comprise 5 Al Riyada centers by the end of 2011. Our services will gratify senior staff of governmental and semi governmental companies, private companies, senior professionals and esteemed individuals that deserve this exclusive service. Al-Riyada customers will receive a special pack with an exclusive Debit Platinum card and visa infinite card in additional to a specially designed checkbook and a variety of other preferential services. Al Riyada is provided by invitation and via personal visits to our existing and potential customers.” We are currently providing our services through our Main Branch at Grand Hamad Avenue and Mushaireb Branch next to Doha Petrol Station. Moreover, interest customers could also join Al-Riyada through any Doha Bank Branch or by calling 44456569.
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